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Ruth Lindfield is the creative founder of Ruth Fiona Floral, a floral design studio with a contemporary, naturalistic aesthetic. Ruth’s distinct floral styling is seen at weddings, events and sculptural arrangements found in many Auckland retailers.
We caught up with Ruth to learn about her background and what led her to start RFF, hear some special Mother’s Day memories held close to her heart and she shared some of her favourite sources of inspiration. Enjoy our chat below.
I studied Spatial Design and was very fortunate to transition into floristry after my studies. With that being said, having spatial design as a background definitely created the foundation of some of my most unique floral designs.
I love designing floral sculptures that have a unique form and texture, that represent the landscape which the design will be displayed in. Having that connection between the natural setting and your design is definitely very important to me, and elevates each design.
I launched RFF in 2020, after making the sharp decision that I wanted to create an art driven brand that was more than just flowers! I wanted to create something of a point of difference, and of course I had no plan other than to start. So I did, and here I am 4 years later!
Aw thank you! My style is constantly evolving, which I think is important. I don't ever want to become stagnant in my craft. Although I do really gravitate towards tonal colour combinations, and creating designs that have been influenced by their natural landscapes. I would say the RFF style is naturalistic with an element of sculptural drama!
My design process is very much influenced by the season. Each season evokes its own sense of style, and I like to honour that. For example; Spring brings an abundance of highly scented flowers, which are more frilly in texture and perfect for those playful and unique briefs. Summer brings more structure to my designs and so forth.
I am constantly seeking inspiration and aspire to lots of international florists, designers and stylists. Some of my favourites are;
Absolutely! I would recommend investing in some Kenzan frogs and a pretty bowl to create your very own Ikebana style arrangements. You can be so surprised by what you can find in your garden or on your daily walks.
Practising your own floral processes and creating unique arrangements by allowing the flowers to fall naturally can be a great way for beginners to get a feel for working with flowers.
Likewise, I'm obsessed with the scent of garden roses, tomato leaves (I know it's not a flower, but gosh they smell delicious) and I adore the smell of sweet peas!
Thank you, my partner and I are super excited to be expecting a boy in October!
My mum is the most special lady, and my fondest memories have to be our long walks in Wales and Scotland on our family vacations. My mum and I can chat for days, like literally days! So a long country walk filled with life lessons and wisdom is a very fond memory of mine.
Definitely breakfast and coffee in bed! My siblings and I got very good at hand written cards and lavish meals in bed for both of my parents! Of course as we got older, the gifts became more sophisticated but I like to think my parents preferred the chaotic meal preparations while we were young.
I would love to continue this tradition with my little ones!
Coco Channel number 5, this instantly makes me think of my nana!
My morning coffee, I just can't live without.
I would have to say our sun room, the morning light is so special in this space.
Bonberry candle, but also their Lotus Leaf and Lustre surface zap. This scent always reminds me of my yoga practice at Sala, if you know you know.
To celebrate the beauty of gifting, ahead of Mother’s Day we have teamed up to give you the chance to win a bespoke bouquet by Ruth Fiona Floral along with an Ashley & Co. Bonberry gift pack, which includes Bonberry Waxed Perfume and Bonberry Washup All-over. Head to our Instagram to learn more.
Thank you to the talented Danni for the photos and for capturing this beautiful sunny morning with Ruth.
Sophia Doak took us through her favourite spots to visit, eat and drink in Sydney throughout the Summer season.
Sophie Mackinnon has spent the last 15 years in London, 10 of which have been spent working as a recipe developer and food stylist across books, TV and magazines.
A background in industrial and furniture design led Scott Fitzsimons to start his own multi-disciplinary design studio, which sees him creating original, purposeful objects and spaces for a range of brands across Aotearoa, including Ashley & Co.
