Our Story

Revamp how you experience your home with a blend of modern functionality and fresh aromas.

Ashley & Co. is more than a brand—it’s a movement rooted in the art of scent. As a premium Home Fragrance and Body Care company, we create products that transform everyday moments into extraordinary sensory experiences. For over 20 years, this family-owned business has captivated loyal customers in New Zealand and beyond, offering iconic fragrances that elevate homes and lives. 

We envision a world where every home is not just defined by its walls, but by the authentic moments that unfold within. We see a future where our scents become the silent narrators of genuine stories, binding moments to memories and turning the ordinary into the extraordinary. 

Founder

Ashley & Co. was founded by Jackie Ashley, a New Zealander with roots in Hong Kong. Her early experiences of incense-filled markets, steeped tea, and the vibrant rituals of daily life shaped her unique vision. Jackie’s intuitive ability to connect through scent led to the creation of a brand that marries refined craftsmanship with authentic storytelling. Under her leadership, Ashley & Co redefines the relationship between scent and well-being.

No stranger to a collaboration—view our past & present partnerships

Our Ethos

Our philosophy is grounded in connection - creating lasting, transformative experiences through products that unite function with beauty. We believe in connecting to what truly matters: our environment, our people and the relationships we nurture.
OUR MISSION

We craft authentic, high-quality scents that enhance daily rituals. From home fragrances to body care, our mission is to bring joy, warmth, and purpose into the lives of our customers, one moment at a time.Â