LIMITED EDITION STONEWARE BY RACHEL CARTER CERAMICS – ADDING A NEW FORM TO OUR FRAGRANCE.
With a studio nestled in the trees of Auckland’s Titirangi rainforest, Rachel Carter creates her signature pieces. Throwing, turning, glazing and firing daily, Rachel’s work is based around thoughtful, considered pieces which are refined and elegant, yet designed for everyday use.
A History of
Collaborations
Ashley & Co., is no stranger to collaboration. Our recent partnerships have been natural pairings—built on shared values, creative curiosity, and a desire to offer something unexpected to our communities.
A ceramic home for our most-adored fragrance by Asobimasu Clay
Kate Brouwer is the creative craftswoman behind Melbourne-based Asobimasu Clay, a creative studio where a range of playful vessels, tableware and often sculptural ceramics take shape.
A core focus of Asobimasu Clay is sustainability and durability. A real reflection of Australia, Kate uses only local materials, including regionally sourced clay. All waste materials are recovered, recycled and then created into new works.
Ashley & Co. for Cure Kids
Our partnership with Cure Kids required us to create something truly special. Something as amazing as the work they do. Inspired by one particularly special kid, we developed the Eva Edition: A specially formulated Wonder Washup and Soothe & Zap sanitising cream, both boosted with special, healing ingredients chosen by Eva. The Eva Edition wasn’t just fun to create, it was fruitful, generating a donation of $42,000 to Cure Kids.
Coffee Is Better Shared: Ashley & Co. Meet Ozone Coffee for a Coffee Date
To celebrate the launch of Ashley & Co.’s newest Tint Me Lip Punch in the shade Coffee Date, the brands came together to create a limited-edition Ashley & Co. x Ozone coffee blend that’s as rich, warming, and layered as the product it honours.
A natural evolution for two brands united by craft, care and sensory experience, the collaboration brought together the best of beauty and coffee. The result? A partnership that speaks to slow rituals and shared moments.
“A Volkswagen is more than just a car, it’s a companion on life’s journeys,” says Helena Schultz, Head of Marketing at Volkswagen New Zealand. “Our drivers are emotionally invested in their vehicles. Partnering with Ashley & Co. helps us deepen that connection in a unique, sensory way, bringing beauty, calm and a sense of home into every drive.”
Scent in Motion: Ashley & Co. and Volkswagen NZ
Two iconic brands known for thoughtful design, innovation, and everyday utility - Ashley & Co. and Volkswagen New Zealand - form a partnership that celebrates modern living, movement, and the moments in between. The partnership sees Volkswagen New Zealand powering the Ashley & Co. team with Volkswagen ID.5 Pro vehicles, supporting their day-to-day movement as they craft and deliver scent-driven experiences across Aotearoa. While Ashley & Co. joins the partnership as Volkswagen’s official sensory partner, enhancing the in-car and showroom experience with scent-led storytelling, immersive activations, and curated Ashley & Co. scent packs gifted to selected new Volkswagen owners, bringing moments of joy into their everyday.
The Cleanest Collaboration
with Samsung
We were thrilled to partner with Samsung and celebrate the launch of two perfectly paired products, Ashley & Co.'s Everyday Launder and Samsung's brand-new Bespoke AI Heat Pump Combo, both of which were available to be won in a special giveaway.
